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  Workplace Diversity Defining Workplace Diversity In order to explain the term diversity ,  it is important to understand that diversity directly affects the workplace – and with increasing significance. The term diversity includes and understanding and acceptance of the fact that people have individual characteristics, which make them unique from each other, particularly when comparing individuals in a group. These characteristics may include race, ethnicity, gender, religion, political ideologies, sexual orientation, age, physical abilities or socio-economic status. These characteristics also may include life experiences and cognitive approaches toward problem solving. (Managing Diversity in the work place, 2017) Implementation of Workplace Diversity Followings are some key steps to be followed in maintaining workplace diversity. Diversification transformation is directly related to HR. Hence the HR Department plays a key role in the process.   1.  ...
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  Employer Branding                 What is Employer Branding? Definition of employer branding : it is “the process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents.” (Bassig, 2018) How can employer branding help your company? Like employer branding, employee branding efforts feed back into how your company is seen by people who might apply to work for you, as well as those who are your existing and potential customers. Organizations with strong employee branding have the ability to turn their employees into powerful brand ambassadors. Moreover, they are more likely to improve employee loyalty, build a positive brand reputation, increase employee motivation levels, and attract and secure the right talent. Employer Branding Program An increasing number of executives are becoming intere...
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  Impacts of business Strategy             Business Strategy A business strategy can be defined as the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market. (Pahwa, 2020) Importance of Business Strategy A business objective without a strategy is just a dream. It is no less than a gamble if you enter into the market without a well-planned strategy. With the increase in the competition, the importance of business strategy is becoming apparent and there’s a huge increase in the types of business strategies used by the businesses. Why business needed strategy? (www.feedough.com, 2020) .   ·          Planning A business strategy is a part of a business plan. While the business plan sets the goals and objectives, the strategy gives you a wa...
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  SWOT Analysis of G o o g l e     Google Company Google LLC is an United States based multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon, Apple, and Microsoft Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a California privately held company on September 4, 1998, in California. Google was then reincorporated in Delaware on October 22, 2002. An initial public...
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